About Me

In The Beginning…

I was a very creative kid — building things, breaking things, making little movies and dreaming about making music on huge stages.

As I became a teenager, I put that energy into learning guitar, studied film and video production at school, and spent years developing my skills as a recording engineer. I played in punk and indie rock bands, toured the US as a musician and tour manager, and promoted concerts with friends — bringing punk, indie, ska, rockabilly, surf and rock bands to Arizona throughout the 90s and early 2000s. I worked in studios and on location in Phoenix and San Diego, capturing bands the way I loved most, live off the floor. It was a great time to be part of a music scene.

What It Actually Felt Like

Of course, things aren’t so simple. I remember being 23 years old, touring the US in a van with five other guys for months and thinking, “I’m not sure I want this life.” That was maybe the most depressing moment of my creative career. I was doing the thing I’d worked toward for years, and I felt alone, bored, unsure about everything.

There was a lot of frustration, self-doubt, some envy and sour grapes. I often felt unable to express my doubts to my bandmates or friends, afraid to admit out loud that things might not be going well. I lost many years in my head — not creating at the pace I wanted to, not taking opportunities that presented themselves, not sharing my work out of fear of judgement and rejection.

Creating can be lonely, even when you are surrounded by people who love you.

Where It Led

What I couldn’t see then was that one day I’d have a wife and kids I love dearly, a whole community of creative friends built over decades, and a life with music still running through it — not as something tied to my ego or self-worth, but as part of how I live. I create because it’s who I am, what I love to do.

That shift — from creating to fill a hole, to creating because it’s worth doing — changed everything. My greatest realization has been that creation is its own reward. Maintaining a creative practice gives life a flavor that nothing else can. Whether it ever results in fame or riches, the experience of creation is the real treasure.

I work with people who are still building — still reaching for the career, the audience, the body of work they’ve always wanted. I just help them do it in a way that doesn’t cost them everything else.

I didn’t get to have that experience when I was coming up.

That’s why I became the coach I am.

How I Work

I’ve done the coach trainings, read so many books it would break your brain. I know the frameworks and the techniques.

But honestly, my approach isn’t from the traditional coaching world. I’m more of a DIY, anti-establishment kind of person, and that shows up in how I work. No jargon, no giant master plans, no pressure. Just a useful conversation that creates clarity and forward movement.

I also have experience running small businesses, a working understanding of marketing, systems and processes, and I have experienced the importance of knowing why you do what you do. Making money without joy isn’t a way to create a good life.

What I Believe

I know that every person is always doing the best they can, given the totality of their thinking in the moment.

I know that every person has access to their own inner genius — and that understanding and experiencing that is key to creating the future they envision.

I believe you already know what to do, even when you think you don’t.

I value freedom of all kinds, freedom of thought most highly.

I haven’t created everything I want to yet, I haven’t achieved immense fame or wealth. But I’m pretty damned happy.

So what about you? What makes you tick?